Innovation in Warranty: Building Customer Loyalty By Embracing Technology

The warranty function has greatly evolved over the past decade and the recent pandemic has accelerated this growth and transformation. Warranty leaders have needed to change their approach when dealing with the evolving customer expectations, and keep abreast of new technologies transforming old business models. How are the most innovative warranty leaders adopting new tech to inspire customer loyalty?

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Watch the roundtable discussion with warranty experts: Michelle Esgar, Group Manager, Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Edwin Pahk, VP of Product Marketing and Business Development, Aquant discuss all things warranty including customer retention and loyalty. Additional topics covered include:

  • How technology can help harness and transform business models for warranty management
  • How warranty has changed the way we buy products, establish customer relationships, loyalty and develop service contracts
  • Innovation in warranty - what major shifts are rising within the warranty industry


Michelle Esgar
Group Manager, Brand Experience
Taj Mian
International Business Development Director
Domestic & General
Sidney Lara
Service Trailblazer

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